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About Us

Bruno Morgado Ferreira

Bruno Morgado Ferreira is an Associate Professor of Marketing of the Business Department at the School of Technology and Management of the Polytechnic Institute of Viseu (Portugal), and an integrated research member of the Research Centre in Digital Services, He holds a PhD degree in Management Sciences with specialization in Marketing from the University of Auvergne (France).

Publications

Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior

Neuromarketing, a controversial field that integrates neuroscience and marketing principles, explores the mechanisms that influence consumer behavior. This systematic review...