Bruno Miguel Vieira

Bruno Miguel Vieira attends the PhD Program in Informatics MAP-i of the Universities of Minho, Aveiro and Porto, with international partnerships, namely, with Carnegie Mellon University, under the CMU-Portugal program, conferring a double degree in informatics and the partnership with the University of Texas in Austin. He completed the Master’s Degree in Teaching of Informatics from the University of Minho in 2012, completed the University Master in Experimental, Mathematical and Technology Sciences from the University of Vigo in 2011. He is a Lecturer in the category of assistant at the ISAG – European Business School. He works in the areas of exact sciences, with an emphasis on computer and information sciences, mathematics and technologies and social sciences, with an emphasis on economics and management.

Publications

The Presence of Brands in the Metaverse
The Presence of Brands in the Metaverse
Joana Oliveira, Catarina Rocha, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Victor Tavares. © 2024. 18 pages.
This research emerges as a starting point in analyzing the requirements that brand managers should consider leveraging the presence of brands in the metaverse, considering the...
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
Inês Maximino, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Henrique Pires. © 2023. 27 pages.
This chapter seeks to define and analyse performance evaluation, which are the methods used by organizations to evaluate the performance of employees and their limitations. Based...
Green Marketing, Environmental Awareness, and Innovation as Factors for the Purchase of Green Products
Green Marketing, Environmental Awareness, and Innovation as Factors for the Purchase of Green Products
Isabel Fernandes Pinto, Ana Pinto Borges, Elvira Vieira, Bruno Miguel Vieira, Márcia Monteiro, Daniela Castilho. © 2023. 17 pages.
This chapter analyses the importance of Portuguese consumers' degree of environmental awareness when faced with the decision to purchase sustainable products, with the...