Bruno Miguel Vieira

Bruno Miguel Vieira is an Adjunct Professor at the ISAG – European Business School since 2013. He is doing his PhD in Informatics MAP-i at a joint program between the Universities of Minho, Aveiro and Porto, with international partnerships (e.g. University of Texas in Austin and with Carnegie Mellon University). He develops business consulting activity in the field of management information systems, keeping a close connection to the businesses. Currently, he is the coordinator of the scientific area of Computer Science at ISAG and coordinates the Higher Professional Technical Course in Digital Marketing Management and the Post-graduation program in Digital Marketing Strategy.

Publications

Brand Personality Dimensions in the Hotel Sector: A Case Study
Brand Personality Dimensions in the Hotel Sector: A Case Study
Labinot Mehmeti, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Amélia Brandão. © 2024. 22 pages.
This chapter addresses the gap in literature regarding brand personality metrics in the hotel industry. Despite extensive studies on various brands globally, limited research...
The Presence of Brands in the Metaverse
The Presence of Brands in the Metaverse
Joana Oliveira, Catarina Rocha, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Victor Tavares. © 2024. 18 pages.
This research emerges as a starting point in analyzing the requirements that brand managers should consider leveraging the presence of brands in the metaverse, considering the...
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
Inês Maximino, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Henrique Pires. © 2023. 27 pages.
This chapter seeks to define and analyse performance evaluation, which are the methods used by organizations to evaluate the performance of employees and their limitations. Based...
Green Marketing, Environmental Awareness, and Innovation as Factors for the Purchase of Green Products
Green Marketing, Environmental Awareness, and Innovation as Factors for the Purchase of Green Products
Isabel Fernandes Pinto, Ana Pinto Borges, Elvira Vieira, Bruno Miguel Vieira, Márcia Monteiro, Daniela Castilho. © 2023. 17 pages.
This chapter analyses the importance of Portuguese consumers' degree of environmental awareness when faced with the decision to purchase sustainable products, with the...