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About Us

Bárbara Martins Baptista

Bárbara Baptista has a Master Degree in Marketing from Aveiros' University, since 2022. She is now doing research on Marketing and Consumer Behavior.

Publications

COVID-19, Digital Transformation, Consumers' Experience: Factors Influencing Satisfaction and Loyalty in Food Retail

Covid-19 and repercussions on a global scale made individuals see their lives interrupted, having to adapt to different contexts of everyday life. They saw their shopping habits...