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About Us

Brahim Benbba

Brahim Benbba holds the position of a full professor in marketing at the National School of Business and Management of Tangier, affiliated with Abdelmalek Essaadi University in Morocco. He actively participates in esteemed organizations and associations committed to advancing the fields of tourism and marketing research. Furthermore, he has made significant contributions to the literature on tourism, with multiple publications in high-impact journals.

Publications

Promoting Responsible Tourism With Digital Platforms

In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect the environment and...