Hershey, Pennsylvania
New York, New YorkBeijing, China

Bhupinder Pal Singh Chahal

Dr. Bhupinder Pal Singh Chahal is an Adjunct Marketing Professor at Yorkville University in New Westminster, BC, Canada. Additionally, the Chartered Association of Business Schools in London has awarded him the Certified Management and Business Educator (CMBE) designation. With a distinguished career spanning over 15 years in the realm of management education, Dr. Chahal boasts an impressive background as the Professor & Head of Department at Apex Institute of Technology (AIT-Management) within Chandigarh University, a QS Asia-ranked institution, where he dedicated 11 years of his professional journey. Dr. Chahal's expertise lies in Marketing and International Business, and he has provided mentorship for research work across diverse topics within these domains, contributing to papers, case studies, chapters in books, and publications in international and national refereed journals, including those listed in Scopus, ABDC, and UGC. His research contributions have been showcased in conference proceedings at multiple international and national conferences, as well as in edited books. In addition to mentoring Ph.D. research scholars on topics such as knowledge management, financial inclusion, online and social media marketing, international business, and entrepreneurship development, Dr. Chahal has successfully supervised the completion of five Ph.D. research projects under his guidance. Utilizing participatory and innovative teaching methodologies, Dr. Chahal imparts comprehensive knowledge to students, aligning with the course curriculum. Dr. Chahal's wealth of experience extends to conducting training and capacity-building programs at the national level. His innate expertise lies in team building, survey implementation, data analysis, competency enhancement, and strategic planning. With two international patents to his credit, Dr. Chahal has demonstrated exceptional accomplishments in the realms of research and innovation. Over his 18-year career (3 years Ph.D. research scholar), with a predominant focus on academia for over 15 years, Dr. Chahal has held pivotal decision-making positions in various committees, teams, and clubs dedicated to transforming institutions into Centres of Excellence. As a dedicated educator, he has a natural flair for teaching and evaluating learners, employing special assessment techniques that challenge and enhance the learning experience. Dr. Chahal remains committed to staying updated with the latest business management, marketing, and knowledge management developments.

Publications

Impact of Generative AI on Food Supply Chain Management
Impact of Generative AI on Food Supply Chain Management
Bhupinder Pal Singh Chahal, Arokiaraj David, Amrinder Singh, Geetika Madaan, Gurmeet Singh. © 2026. 460 pages.
Generative AI may revolutionize food supply chain management by enhancing efficiency, reducing waste, and improving decision-making processes. Through advanced predictive models...
Generative AI in Food Systems: Predictive Demand, Smart Supply Chains, and Sustainable Service Futures
Generative AI in Food Systems: Predictive Demand, Smart Supply Chains, and Sustainable Service Futures
Geetika Madaan, Amrinder Singh, Bhupinder Pal Singh Chahal, Arokiaraj David, Gurmeet Singh. © 2026. 342 pages.
Generative AI has emerged as a powerful tool in reshaping food systems. By leveraging vast datasets and advanced algorithms, generative AI enables businesses to anticipate market...
Harnessing AI for Predictive Insights: Unveiling the Future of Food Consumption Trends
Harnessing AI for Predictive Insights: Unveiling the Future of Food Consumption Trends
Pravesh Soti, Sanjay Taneja, Bhupinder Pal Singh Singh, Amar Johri. © 2026. 26 pages.
This chapter analyses shifting and AI's role in the food industry by outlining its opportunities and discussing the challenges. Matters of primary concern include overcoming...
Neuromarketing's Role in Sustainable Finance
Neuromarketing's Role in Sustainable Finance
Sanjay Taneja, Bhupinderpal Pal Singh Chahal, Amar Johri, Ercan Ozen, Pawan Kumar. © 2025. 632 pages.
Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and...
Innovative Financing Models and Future Directions in Healthcare: Evaluating the Impact of Financial Strategies on Digital Health Outcomes and Innovation
Innovative Financing Models and Future Directions in Healthcare: Evaluating the Impact of Financial Strategies on Digital Health Outcomes and Innovation
Bhupinder Pal Singh Chahal, Umang Sharma, Bhumika Bansal. © 2025. 36 pages.
This study explores innovative financing models and future directions in healthcare, with a focus on assessing financial impact on digital health outcomes and advancing...
Harnessing Human Capital: Innovative HRM Practices for Global Competitiveness
Harnessing Human Capital: Innovative HRM Practices for Global Competitiveness
Preeti Sharma, Bhupinderpal Singh, Latika Sahni. © 2025. 34 pages.
In an era of globalization and technological evolution, human capital has emerged as a cornerstone of international competitiveness. This paper explores innovative HRM practices...
The AI Connection: Transforming Customer Engagement Through Robotics
The AI Connection: Transforming Customer Engagement Through Robotics
Pawan Kumar, Mukul Bhatnagar, Bhupinder Pal Singh Chahal, Sanjay Taneja, Larisa Mistrean. © 2025. 22 pages.
This study examines the intricate relationship between perceived usefulness of AI-powered robotics and customer satisfaction, employing a robust methodological framework to...
Approaching Deepfake Detection Models
Approaching Deepfake Detection Models
Reepu, Neha Saini, Pawan Kumar, Kanwar Ajay Singh, Bhupinder Pal Singh Chahal. © 2024. 9 pages.
The combination of AI and cloud computing has led to the development of advanced techniques for manipulating audio, video, and images. Unfortunately, this has also resulted in a...