Bhanupriya Khatri

Bhanupriya Khatri has worked as an Associate Professor of Management in University School of Business, Chandigarh University, Mohali. She did her doctorate in the field of Talent Management. Her area of specialization is Human Resource Management. With more than 10 years of teaching experience, she is a versatile researcher in the field of HR. She has published 20 research papers in reputed national and international peer-reviewed journals. Her area of expertise includes talent management, diversity management and entrepreneurship.

Publications

Factors Hindering Women Entrepreneurs' Access to Institutional Finance: An Empirical Study From the Banker Perspective
Factors Hindering Women Entrepreneurs' Access to Institutional Finance: An Empirical Study From the Banker Perspective
Charu Saxena, Bhanupriya Khatri, Shad Ahmad Khan. © 2024. 14 pages.
Women's empowerment in India is increasingly supported by the banking sector's revolutionary efforts, particularly in the areas of finance and economic independence....
Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices
Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices
Bhanupriya Khatri, Raj Kumar Singh, Shaina Arora, Shad Ahmad Khan, Arshi Naim. © 2024. 26 pages.
Efficient supply chain management (SCM) plays a crucial role in optimizing the delivery process, reducing costs, and ensuring products reach the market and end consumers...
Exploring the Past and Identifying the Future Research Agenda for Social Media and Tourist Behavior: A Bibliometric Analysis
Exploring the Past and Identifying the Future Research Agenda for Social Media and Tourist Behavior: A Bibliometric Analysis
Nidhi Sharma, Bhanupriya Khatri, Shad Ahmad Khan. © 2024. 24 pages.
A bibliometric analysis was utilized in the study to incorporate current knowledge in the domain of social media and tourist behavior from 202 research papers published between...
Transition From Outcome-Based Learning to Global Accreditation of Top Universities of India: Elevating the Bar of Educational Excellence
Transition From Outcome-Based Learning to Global Accreditation of Top Universities of India: Elevating the Bar of Educational Excellence
Bhanupriya Khatri, Girija Nandini, Shad Ahmad Khan. © 2024. 15 pages.
In recent years, higher education in India has undergone significant changes, transitioning from traditional outcome-based learning to prioritizing international accreditation...
Navigating Employer Branding in the Digital Age: Exploring the Impact of Social Media Networking During the COVID-19 Pandemic
Navigating Employer Branding in the Digital Age: Exploring the Impact of Social Media Networking During the COVID-19 Pandemic
Bhanupriya Khatri, Nidhi Sharma, Shad Ahmad Khan, Girija Nandini. © 2024. 20 pages.
The COVID-19 pandemic has transformed the world of work, and social media has emerged as a critical platform for companies to connect with their employees, customers, and...
Analysis of Servant Leadership and Organizational Citizenship Behaviour Among Social Service Sector Employees
Analysis of Servant Leadership and Organizational Citizenship Behaviour Among Social Service Sector Employees
Bhanupriya Khatri, Shaina Arora, Shad Ahmad Khan. © 2024. 23 pages.
The social service sector faces various challenges that make it complex to operate. Social service professionals must adapt to handle a diverse range of issues and use...
A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media
A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media
Raj Kumar Singh, Bhanupriya Khatri, Nidhi Sharma, Shad Ahmad Khan. © 2024. 28 pages.
The purpose of this study was to evaluate how likely small and medium enterprises (SMEs) are to adopt affiliate marketing and social media to improve their customer base...
Understanding the Relationship Between IoT and Digital Marketing: A Bibliometric Analysis
Understanding the Relationship Between IoT and Digital Marketing: A Bibliometric Analysis
Hesham Magd, Shad Ahmad Khan, Bhanupriya Khatri, Nidhi Sharma, Shaina Arora. © 2023. 18 pages.
This study aims to understand the relationship between the internet of things (IoT) and digital marketing (DM) by conducting a bibliometric analysis of existing literature. The...
Critical Success Factors of Internet of Things and Digital Marketing
Critical Success Factors of Internet of Things and Digital Marketing
Shad Ahmad Khan, Hesham Magd, Bhanupriya Khatri, Shaina Arora, Nidhi Sharma. © 2023. 21 pages.
The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to...
Role of HR Analytics in Ensuring Psychological Wellbeing and Job Security: Learnings From COVID-19
Role of HR Analytics in Ensuring Psychological Wellbeing and Job Security: Learnings From COVID-19
Bhanupriya Khatri, Harshita Shrimali, Shad Ahmad Khan, Arshi Naim. © 2023. 18 pages.
This chapter explores the impact of job insecurity on psychological well-being in the context of the COVID-19 pandemic. This chapter is based on empirical study measuring the six...
Bibliometric Analysis of Social Entrepreneurship
Bibliometric Analysis of Social Entrepreneurship
Bhanupriya Khatri, Shaina Arora, Hesham Magd, Shad Ahmad K. Khan. © 2022. 15 pages.
Social entrepreneurship is a new subject that is gathering researchers' thoughts because of the social data of this kind of business. The chief mark of this chapter is to...