Belem Barbosa

Belem Barbosa received her Ph.D. in Business and Management Studies - Specialization in Marketing and Strategy from the University of Porto, Portugal. She is Assistant Professor at the School of Economics and Management of the University of Porto. She is a full researcher at the Center for Economics and Finance at U.Porto (CEF.UP) and collaborator researcher at the Institute for Systems and Computer Engineering, Technology and Science (INESC TEC/LIAAD). Her main research interests include digital marketing and sustainability marketing.

Publications

Emotional Facets of Car Driving Experience and Purchase Decision Making: A Bibliometric Review
Emotional Facets of Car Driving Experience and Purchase Decision Making: A Bibliometric Review
Mehdi Mahdavi, Belem Barbosa, John L. Graham. © 2024. 28 pages.
The present chapter aims to map the extant literature on the consequential role of human emotions in car driving experience and purchase decision making. To this end...
Exploring the Potential of Wellness Tourism in the Wine Industry: Multiple Case Study Approach
Exploring the Potential of Wellness Tourism in the Wine Industry: Multiple Case Study Approach
Tristyn Biggs, Alejandra Cuevas, Agnesha Dahal, Mats Pelser, Pauline Vansuyt, Belem Barbosa. © 2024. 16 pages.
This chapter explores the interaction between wellness tourism and the wine industry, identifying potential to address challenges, particularly harnessing global industry trends....