Badr Bentalha

Badr Bentalha

received his PhD in Service Logistics and performance at Sidi Mohammed Ben Abdellah University, Fez, Morocco. He is a Professor in Economics and Management. He has written several articles and participated in various international conferences. He is a member of numerous scientific committees of international journals and conferences. Since 2009, Mr. Bentalha has helped sundry companies implement an audit system, resolve issues and improve performance. Disciplines Managerial Economics Business Administration Supply chain management Qualitative Social Research Skills and expertise Management Marketing Management Management studies AuditSupply Chain Supply Chain Management Green Supply Chain Account Management Operations Research Organization and Administration Service Service Operations Management Service Supply Chain Languages English French

Publications

Sustainable Supply Chain Management in Tourism: An Understanding of the Prospective Possibilities of Environmental Performance
Sustainable Supply Chain Management in Tourism: An Understanding of the Prospective Possibilities of Environmental Performance
Badr Bentalha. © 2024. 14 pages.
The objective of sustainable logistics management is to ensure enduring economic, environmental, and social stability, leading to long-term sustainable expansion. The global push...
Employees and Robots in Amazon's Robotic Mobile Fulfillment Systems: A Netnographic Analysis of a Supply Chain Transformation
Employees and Robots in Amazon's Robotic Mobile Fulfillment Systems: A Netnographic Analysis of a Supply Chain Transformation
Badr Bentalha. © 2024. 20 pages.
Amazon is a world leader in e-commerce and robotization. Its robotic mobile fulfillment systems (RMFS) aim to speed up product delivery by using robots to move shelves. In terms...
Phygital Marketing and the Pain of Paying: An Amazon Go Netnographic Case Study
Phygital Marketing and the Pain of Paying: An Amazon Go Netnographic Case Study
Rachid Boudri, Badr Bentalha, Omar Benjelloun. © 2024. 16 pages.
The physical store provides a shopping experience that can't be replaced by digital means. However, the combination of the two has infinite potential and it's called the...
The Evolution of Sustainability in Supply Chain Management: A Literature Review
The Evolution of Sustainability in Supply Chain Management: A Literature Review
Badr Bentalha. © 2024. 25 pages.
Sustainable supply chain management (SSCM) has emerged as an important approach for organizations to reduce their environmental impacts and contribute to sustainability. This...
A Framework for Exploring the Global Performance of Service Supply Chain Management: A Qualitative Study
A Framework for Exploring the Global Performance of Service Supply Chain Management: A Qualitative Study
Badr Bentalha. © 2023. 24 pages.
Contemporary managerial thinking and practices have been developed in an economic context dominated by industrial logic. This logic conceals the imposing weight of services....
Blockchain-Enabled Machine Learning Framework for Demand Forecasting in Supply Chain Management
Blockchain-Enabled Machine Learning Framework for Demand Forecasting in Supply Chain Management
Rejuwan Shamim, Badr Bentalha. © 2023. 21 pages.
Supply chain efficiency relies heavily on being able to accurately predict future demand. In this chapter, the authors offer a machine learning framework for supply chain...
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Naoual Bouhtati, Lhoussaine Alla, Badr Bentalha. © 2023. 12 pages.
Customer knowledge is a strategic element, and its importance is growing all the time. The role of the vast quantities of information available in customer relationship...
Consumer Perception of Robotic Mobile Fulfillment Systems: A Netnographic Case Study of Amazon
Consumer Perception of Robotic Mobile Fulfillment Systems: A Netnographic Case Study of Amazon
Badr Bentalha. © 2023. 22 pages.
The chapter aims to understand customer perception after the introduction of robots in the robotic mobile fulfillment system (RMFS) storage areas for Amazon. Based on a...