Ayse Bengi Ozcelik

Ayse Bengi Ozcelik , PhD is an Assistant Professor of Marketing at Istanbul Bilgi University, Faculty of Communication. Her research interests include various topics related to influencer marketing, customer experience, digital marketing strategy, consumer behavior and consumer culture. She gives lectures on Marketing and Advertising, Communication Design, Applied Entrepreneurship, and Marketing Research Techniques. She has written book chapters and articles in various respected publishers and journals.

Publications

Are You Monitoring My Performance or Bullying Me?: A Framework for Patient Orientation
Are You Monitoring My Performance or Bullying Me?: A Framework for Patient Orientation
Ayse Bengi Ozcelik. © 2024. 25 pages.
As competition in the health sector increases, the burden on employees also increases. Patients, who are the customers of the healthcare industry, gain power with the development...