Ayesha Ijaz

Aysha Ijaz is a post-graduate student at the Centre for Media and Communication Studies, University of Gujrat. Her research interests include political communication, content analysis, and survey research. She has presented a paper at a national conference on political communication.

Publications

Media Attention and Offline Political Participation in Pakistan: The Mediating Role of Political Interest and Online Political Participation
Media Attention and Offline Political Participation in Pakistan: The Mediating Role of Political Interest and Online Political Participation
Ayesha Ijaz, Muhammad Yousaf. © 2023. 17 pages.
This chapter examines how media use affects political engagement and uses political interest, online political participation as mediators. This study employed a cross-sectional...