Ayşe Anbarlı

Ayşe Anbarlı completed her undergraduate education at Muğla Sıtkı Koçman University Faculty of Economics and Administrative Scenes, Business Administration Program in 2014. She completed her master's degree in 2018 and doctorate degree in 2023 at Muğla Sıtkı Koçman University, Social Sciences Institute, Department of Business Administration.

Publications

The Interaction Between Consumer Evaluations on Brand Extension Strategies in Luxury Product Categories With Brand Loyalty
The Interaction Between Consumer Evaluations on Brand Extension Strategies in Luxury Product Categories With Brand Loyalty
Ayşe Anbarlı, Funda Bayrakdaroğlu. © 2024. 37 pages.
For successful growth, it is necessary to create brand assets and gain advantage. Brand extension strategy ensures differentiation, growth, and value creation by taking advantage...