Avtar Singh

Avtar Singh is an Associate Professor of Marketing at Mittal School of Business, Lovely Professional University. His research explores the commercialization of university research as well as global R&D. He brings over 12 years of high marketing industry and academic experience into his research and classrooms. Additionally, Google Certified, skilled in Digital Marketing and Online Marketing with areas of interest in Social Media, Sports Marketing and Web-based Marketing. Strong education professional with a Master of Business Administration and pursuing a PhD in the field of Consumer Engagement and Sports Marketing.

Publications

Speculating About the Negative Aspects of Business-to-Business Interactions in the Modern Era of Artificial Intelligence and Blockchain
Speculating About the Negative Aspects of Business-to-Business Interactions in the Modern Era of Artificial Intelligence and Blockchain
Avtar Singh, Rahul Sharma. © 2024. 15 pages.
The management of B2B interactions and the manifestation of their negative side effects can be influenced by new technologies such as artificial intelligence (AI), blockchain...