Aurora Garrido-Moreno

Aurora Garrido-MorenoAurora Garrido-Moreno holds a Ph.D. in Business Administration and is Associate Professor of Management in the Faculty of Social Studies and Social Work at the University of Malaga (Spain). Her research interests include Innovation, Technology Management, Customer Relationship Management and Social Media. Her studies have been published in international journals such as International Journal of Information Management, Computers & Education, Information & Management, Current Issues in Tourism or International Journal of Entrepreneurial Behavior and Research.

Publications

Can Business Intelligence Enhance Organizational Performance Through Corporate Entrepreneurship?
Can Business Intelligence Enhance Organizational Performance Through Corporate Entrepreneurship?
Rodrigo Martín-Rojas, Víctor Jesús García-Morales, Aurora Garrido-Moreno, Encarnación García-Sánchez. © 2020. 24 pages.
The dynamism of the knowledge society's technological complexity and the speed with which data are processed to obtain information relevant to the firm and to generate new...
Social Media Use and Customer Engagement
Social Media Use and Customer Engagement
Aurora Garrido-Moreno, Nigel Lockett, Víctor García-Morales. © 2019. 13 pages.
Social media has totally changed the way companies relate to the market, opening a vast array of new opportunities for firms to reinvent customer interactions. The strategic use...
Social Media Use and Customer Engagement
Social Media Use and Customer Engagement
Aurora Garrido-Moreno, Nigel Lockett, Víctor García-Morales. © 2018. 11 pages.
Social Media has totally changed the way companies relate to the market, opening a vast array of new opportunities for firms to reinvent customer interactions. The strategic use...
Use of E-Collaboration Technologies Among Students of Management
Use of E-Collaboration Technologies Among Students of Management
Antonio Padilla-Meléndez, Aurora Garrido-Moreno. © 2008. 6 pages.
Nowadays technology is seen as an important tool for improving the educational methods at all levels. This has implications for both general and specific education such as...