Asli Elif Aydin

Asli Elif Aydin earned her Ph.D. in Marketing at Bogazici University, Istanbul, Turkey in 2013. Currently she is an assistant professor at Istanbul Bilgi University, Istanbul, Turkey. Her primary research interests are in consumer decision making and brand management.

Publications

Understanding Social Media Addiction Through Personal, Social, and Situational Factors
Understanding Social Media Addiction Through Personal, Social, and Situational Factors
Ozge Kirezli, Asli Elif Aydin. © 2022. 28 pages.
The main objective of this chapter is to gain an in-depth understanding of the social media addiction construct. For this purpose, prior studies on social media addiction are...
Understanding Social Media Addiction Through Personal, Social, and Situational Factors
Understanding Social Media Addiction Through Personal, Social, and Situational Factors
Ozge Kirezli, Asli Elif Aydin. © 2021. 28 pages.
The main objective of this chapter is to gain an in-depth understanding of the social media addiction construct. For this purpose, prior studies on social media addiction are...
Expected Benefits and Perceived Barriers to Exercise During the COVID-19 Pandemic
Expected Benefits and Perceived Barriers to Exercise During the COVID-19 Pandemic
Asli Elif Aydin. © 2021. 17 pages.
The influence of perceived barriers and expected benefits of exercise on exercise behavior is well recognized. During the pandemic, individuals' ability to perform physical...
An Examination of Determinants and Consequences of Emotional Attachment for Low Cost and Premium Service Brands
An Examination of Determinants and Consequences of Emotional Attachment for Low Cost and Premium Service Brands
Pinar Yildirim, Asli Elif Aydin, Jansanem Jular Ozfidan. © 2018. 21 pages.
The purpose of this chapter is to develop a parsimonious framework to show the relationship between emotional attachment, its antecedents as perceived quality and brand...