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About Us

Asif Ijaz

Asif Ijaz is a research fellow at Nord University Business School, Norway. His research interest includes areas such as consumer research, especially related to Consumer Acculturation Theory, Consumer Culture Theory, cross-culture consumption, and tourist experiences with a focus on learnings, opportunities, tensions, and conflicts.

Publications

Living in Limbo Zone: Acculturation-Mediated Conflicts While Experiencing Unfamiliar Wedding Events in a Host Culture

The aim of this chapter is to contribute with a novel understanding of how immigrants face acculturation-mediated conflicts while experiencing events in a host culture. The...