Asif Ali Safeer

Asif Ali Safeer is a passionate Certified Professional Marketer (Asia), highly experienced marketer, and scholar. He has over thirteen years of experience in international marketing and corporate branding. In addition, he has over six years of academic experience. He earned his Ph.D. Business Administration (Marketing) from the School of Management (AACSB and AMBA Accredited), Huazhong University of Science and Technology, Wuhan, China. His research work has appeared in several prestigious international journals, such as Technological Forecasting and Social Change, Management Decision, Journal of Product and Brand Management, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, and International Journal of Emerging Markets, among others. His research interests include Brand Management, Consumer Behavior, Digital Marketing, International Marketing, and Corporate Social Responsibility. He is an Associate Professor of Marketing at the Business School, Huanggang Normal University, Huanggang, China.

Publications

Ecological Sightseeing: The SOR-Based Perspective
Ecological Sightseeing: The SOR-Based Perspective
Faiza Sultan, Asif Ali Safeer, Muhammad Asim Nawaz, Waqas Sarwar. © 2024. 18 pages.
This chapter delves into the ecotourism landscape of Pakistan, offering a fresh perspective through the lens of the S-O-R framework. The current state of ecotourism in Pakistan...
Employee-Based Brand Equity and Competitive Advantage
Employee-Based Brand Equity and Competitive Advantage
Asif Ali Safeer, Saima Khuhro. © 2022. 18 pages.
Employee-based brand equity (EBBE) is a term that has recently emerged in the business world. Many organizations are placing a strong emphasis on the development of their...