Arun Mittal

Arun Mittal is Assistant Professor (AL-12) at Birla Institute of Technology, Mesra Ranchi, Noida Campus. He holds a PhD, MBA in MPhil, and ECPDM from IIM-Kashipur. He has 16 years of experience teaching consumer behaviour, marketing research, marketing analytics, and multivariate data analysis. He has published about 25 research papers in Scopus, SSCI indexed, ABDC ranked, and UGC CARE journals and presented papers in around 25 conferences and seminars. He has authored/co-authored five books in the field of management. He has successfully supervised four PhD. He has conducted many FDPs, MDPs, and workshops on digital marketing, business analytics, and research methodology. He is the Project Director and Co-Director in a major project sponsored by ICSSR and MGNCRE. He is a life member of ICA and ISTD.

Publications

Impact of Negative Aspects of Artificial Intelligence on Customer Purchase Intention: An Empirical Study of Online Retail Customers Towards AI-Enabled E-Retail Platforms
Impact of Negative Aspects of Artificial Intelligence on Customer Purchase Intention: An Empirical Study of Online Retail Customers Towards AI-Enabled E-Retail Platforms
Arun Mittal, Deen Dayal Chaturvedi, Saumya Chaturvedi, Priyank Kumar Singh. © 2024. 15 pages.
The growing adoption of artificial intelligence (AI) in the retail industry has triggered a significant evolution in the shopping experience. However, concerns have surfaced...
Ethical Considerations as Limitations of Extended Reality: An Empirical Study Through the Lens of Retail Consumers
Ethical Considerations as Limitations of Extended Reality: An Empirical Study Through the Lens of Retail Consumers
R. Indradevi, K. P. Venkataswamy, Sathish Arumbi Saravanan, Arun Mittal. © 2024. 20 pages.
Extended reality (XR) includes virtual reality, augmented reality, and spatial computing. It introduces a spectrum of immersive technologies with the potential for pathbreaking...
Exploring Untapped Market Niches With Deep Learning Models
Exploring Untapped Market Niches With Deep Learning Models
Mohit Yadav, Arun Mittal, P. G. S. Amila Jayarathne. © 2024. 20 pages.
The paper looks at how deep learning models work, analyse emerging and hidden markets, and apply the information to discuss how to develop business development strategies....
Perishable Goods Supply Cold Chain Management in India
Perishable Goods Supply Cold Chain Management in India
Anju Bharti, Arun Mittal. © 2021. 15 pages.
India has seen a phenomenal growth and occupies the top three positions in production from last decades in production of horticulture produce, dairy and meat products over the...
Perishable Goods Supply Cold Chain Management in India
Perishable Goods Supply Cold Chain Management in India
Anju Bharti, Arun Mittal. © 2018. 15 pages.
India has seen a phenomenal growth and occupies the top three positions in production from last decades in production of horticulture produce, dairy and meat products over the...