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About Us

Arun Aggarwal

Arun Aggarwal is an Assistant Professor at Chitkara Business School, Chitkara University, Punjab, India. His research interests include creative tourism and destination marketing. He has published in numerous international journals such as Benchmarking: An International Journal, European Business Review, International Journal of Tourism Research, Tourism Analysis, Tourism and Hospitality Research, Tourism Review, Journal of Public Affairs, Journal of Retailing and Consumer Services, Journal of Strategic Marketing, and The Service Industries Journal, among others.

Publications

Digital Footprints and the Battle for Data Sovereignty: Digital Privacy, Security, and Ownership

In the age of digitization, concerns about digital security and data ownership are paramount. The chapter investigates the cyber threatscape, noting the role of state-backed...

Revolutionizing Creative Tourism: Integrating AI in Marketing for Immersive Travel Experiences

This chapter provides a comprehensive review of hospitality and tourist (HAT) AI literature. The analysis identified relevant themes, pros, and cons, as well as suggested future...

Exploring the Relationship Between Tourist Experiences at Creative Tourist Destinations and Their Intentions to Indulge in Co-Creation Activities

This chapter examines the evolution of tourism from passive consumption to active engagement, focusing on co-creation where tourists collaborate with service providers, local...

Innovating for Tomorrow: The Role of Artificial Intelligence, Robotics, and Service Automation in Travel, Tourism, and Hospitality

This chapter is an intensive insight into the assimilation and influences of robotics, artificial intelligence, and service automation (RAISA) technologies over travel, tourism...

Identifying Factors of Indian Health System and Their Influence for Providing Good Customer Care

Customer relationship management is important for any service industry as a satisfied customer is likely to remain loyal, spread publicity thereby ensuring profits to the...