Arthur Kover has a bachelor's degree in Sociology and Anthropology with distinction from Cornell University, Ithaca, New Tork, USA. He received his Master's and Ph.D. degrees from Yale University. He had a position as an assistant professor of organizational sociology at Cornell University and an adjunct professor of marketing at New York University (part-time). Later, he was a Professor of Marketing and department chair at Fordham University, New York, USA. Currently, professor Kover is an Emeritus Professor at Fordham University. Professor Kover is a Management Fellow, marketing, Yale School of Management. He has been editor of the Journal of Advertising Research. He has served as an executive in several advertising agencies, including Director of Research Development, J. Walter Thompson; Managing director, Cunningham & Walsh, Inc and President of Market Research Council, Advertising Agency Research Directors Council. Professor Kover has authored/co-authored around 35 articles in refereed journals.