Anurag Singh

Anurag Singh is a Faculty member in the Faculty of Management Studies, Banaras Hindu University, Varanasi, with fifteen years of academic and six years of research experience. He has authored one book and has to his credit thirty-five research papers in national and international journals. He is a former Assistant professor of Department of Business Administration, Assam University, Silchar.

Publications

Managing Public Relations and Brand Image through Social Media
Managing Public Relations and Brand Image through Social Media
Anurag Singh, Punita Duhan. © 2016. 353 pages.
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single...