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About Us

Anuradha Yadav

Anuradha Yadav is an Assistant Professor at the Department of MBA at Dayananda Sagar College of Engineering (DSCE), a premium institution at Bengaluru, India. She is an MBA, MA, PGDJM and a Ph.D. in Marketing. Her teaching and research focus is on Product and Brand Management, Strategic Management, and Marketing Management. She is a prolific author of several research papers, book chapters and case studies. She is a resource person to various research conferences and passionately guides researchers and students in management domain.

Publications

Management Cases Studies and Technical Use Cases on Web 3

This chapter involves numerous examples, using management cases and technology use cases, to understand the practical uses of Web 3 technologies. A discussion is had on Web 3...

Blockchain in Advertising and Marketing: Revolutionizing the Industry Through Transparency and Trust

Blockchain technology can potentially bring several positive changes in the marketing and advertising domain. This chapter explains the core features and advantages that the...

Role of Payment Systems in Financial Well-Being: An Examination from India

Payment systems play an essential role in the financial well-being of an individual. This chapter explores the connection between the two from India's payment revolution...

Influencer Marketing in the Age of Metaverse

The metaverse is an emerging virtual frontier that is becoming a new marketing channel for brands to showcase their products and services. Brands can now use the services of...