Anukrati Sharma

Anukrati Sharma is Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University), Rajasthan, India. She is the Director of the Skill Development Centre of the same University. She is also Dean (Honorary) of Tourism and Hospitality at Vishwakarma Skills University, Jaipur (A Govt. State University). She was Head of the Department of Commerce and Management, University of Kota. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project “Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects.” She is appointed as the Official Partner of the BRICS (DUT) Funded Project for the years 2022-2024 i.e. (BRICS Research Institute Grant Project Ref: BRI22/1215) titled “Growth and Sustainability of Livelihoods in the BRICS Countries: Knowledge Sharing in Social Justice, Governance, Multilateralism”. She is also working on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India. A member of 7 professional bodies, she has attended a number of national and international conferences and presented 45 papers. She has been invited as Keynote , Speaker , Panel member by different countries such as Sri Lanka, Uzbekistan, South Africa, Nepal, Malaysia, Indonesia and Turkey.

Publications

Marketing and Big Data Analytics in Tourism and Events
Marketing and Big Data Analytics in Tourism and Events
Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma. © 2025. 320 pages.
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems...
Unlocking the Employment Opportunities in Tourism Industry at Hadoti Region With the Help of Tourism Education: Challenges and Future Perspectives
Unlocking the Employment Opportunities in Tourism Industry at Hadoti Region With the Help of Tourism Education: Challenges and Future Perspectives
Anukrati Sharma. © 2019. 18 pages.
The tourism and hospitality industry is a major source of employment. This chapter identifies the possible sources of employment through tourism and tourism education....
Maximizing Business Performance and Efficiency Through Intelligent Systems
Maximizing Business Performance and Efficiency Through Intelligent Systems
Om Prakash Rishi, Anukrati Sharma. © 2017. 269 pages.
Technology has vastly advanced over the years and created new developments and uses across various industries. By applying these new approaches in the business world, process...
Knowledge Extraction Through Page Rank Using Web-Mining Techniques for E-Business: A Review
Knowledge Extraction Through Page Rank Using Web-Mining Techniques for E-Business: A Review
Mahesh Kumar Singh, Om Prakash Rishi, Anukrati Sharma, Zaved Akhtar. © 2017. 36 pages.
Internet plays a vital role for doing the business. It provides platform for creating huge number of customers for ease of business. E-business organizations are growing rapidly...