Anu Bansal

Anu Bansal is a faculty in Chitkara Business School, Chitkara University, Punjab, India. She has a PhD in Human Resource Management and master's degrees in Management and Commerce. She has a vast experience of over 15 years of working with various reputed industries and educational institutions. Her research interests are in the fields of finance and human resource management. She has got published various research papers in reputed journals and participated in conferences/seminars on critical issues relating to management.

Publications

Optimizing the Effects of Neuroleadership During Organizational Transition
Optimizing the Effects of Neuroleadership During Organizational Transition
Ajit Bansal, Subodh Saluja, Anu Bansal, Sandhir Sharma, Manish Kumar. © 2024. 11 pages.
Managers and other leaders have a responsibility to facilitate the adjustments that are required to improve workplace happiness and productivity in the months following the...
Applications of Artificial Intelligence in Marketing
Applications of Artificial Intelligence in Marketing
Ajit Bansal, Anu Bansal, Manish Kumar, Sonia Bajwa. © 2024. 14 pages.
How artificial intelligence (AI) develops has changed the character of today's corporate setting. Artificial intelligence is very useful in the marketing industry since it...
Prospects and Difficulties for the Industry 4.0 Era in the Realm of the Metaverse
Prospects and Difficulties for the Industry 4.0 Era in the Realm of the Metaverse
Ajit Bansal, Anu Bansal. © 2024. 11 pages.
When artificial and actual reality intersect, an interconnected digital shared environment known as the “Metaverse” is generated. In other words, it's a virtual world where...
Normative Concerns in Neuromarketing
Normative Concerns in Neuromarketing
Ajit Bansal, Rajni Bansal, Anu Bansal, Manish Kumar, Pankaj Kumar. © 2023. 10 pages.
A relatively new emerging research field called neuromarketing bridges the conventional gaps between neuroscience, neuroeconomics, and marketing research. An emerging area called...