Anna Carolina Boechat

Anna Carolina Boechat completed her PhD in Strategic Communication with the highest grade at University NOVA of Lisbon, and has worked as an Assistant Professor at prestigious Portuguese institutions such as IADE, University NOVA of Lisbon, Lusíada University of Lisbon, and the Portuguese Catholic University. She is also Marketing & Communication Scientific and Pedagogical Coordinator at IADE, Academic Supervisor, and participates in national and international scientific events as a speaker/conferencist. She develops Business Consulting projects in the areas of Marketing and Strategic Communication and is specialized in the following topics: Marketing, Strategic Marketing, Sports Marketing, Advertising, Communication, Strategic Communication, Project Management, Consumer Psychology, Market Research, Brand Management, and Corporate Social Responsibility. As an Integrated Researcher at UNIDCOM/IADE, Anna Carolina Boechat has been developing projects and publications in the areas of Strategic Communication, Marketing, Brands, Consumer Behavior, Corporate Social Responsibility, Sustainability, and Metaverse. Complementing the academic spectrum, she has over 10 years of exclusive professional experience in Marketing and Communication, having contributed to companies in different markets, assuming various roles over time.

Publications

When Sustainability Goes Wrong: A Critical Perspective About Consumer Behaviour, Greenwashing, and its Impact on Sustainability
When Sustainability Goes Wrong: A Critical Perspective About Consumer Behaviour, Greenwashing, and its Impact on Sustainability
Anna Carolina Boechat, Nuno Baptista, Mariana dos Reis Torgal. © 2024. 21 pages.
Based on a conceptual discussion, this chapter focused on current consumer behavior, with a special emphasis on its relationship with sustainability, and on the recent...
Consumerism and Blockchain Technology: The Application of Technology to Improve Market Equalization
Consumerism and Blockchain Technology: The Application of Technology to Improve Market Equalization
Michael Nobre Martins, Nuno Baptista, Anna Carolina Boechat. © 2023. 17 pages.
Consumerism is an ancient concept that is capturing much attention in recent literature. The consumerism movement was developed in response to power imbalances between companies...