Ann Pegoraro

Ann Pegoraro is a full Professor in the School of Human Kinetics in the Faculty of Health at Laurentian University and an Adjunct Professor in Communication Studies at Huntington University. A holder of B.A., MBA, and PhD degrees, Ann is also the Director of the Institute for Sport Marketing, a research center at Laurentian. Dr. Pegoraro’s PhD studies were in Higher Education Leadership and Administration and her PhD dissertation was published as a book in this field. She is an active researcher, who has presented at international conferences and published in refereed management journals in the areas of digital media, marketing, communications, and sport management. Her research primarily focuses on communication and marketing with a focus on the digital world.

Publications

Critical Reflections and Politics on Advancing Women in the Academy
Taima Moeke-Pickering, Sheila Cote-Meek, Ann Pegoraro. © 2020. 243 pages.
Women in the Academy are raising issues of pay parity, equal representation on committees, increased leadership positions, stories of resilience, and mentorship espousing changes...
Strategic Use of Facebook to Build Brand Awareness: A Case Study of Two National Sport Organizations
Ann Pegoraro, Olan Scott, Lauren M. Burch. © 2018. 22 pages.
Social media provides a strategic means for non-profit organizations to build and maintain strong relationships with consumers. The purpose of this study was to apply branding...