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About Us

Ankit Shukla

Ankit Shukla is an accomplished educator and researcher with a robust background in the hospitality and tourism industry. His career spans various roles, from frontline food and beverage service to academic leadership and extensive research contributions. Ankit's journey exemplifies a blend of practical experience, academic acumen, and a passion for advancing knowledge in his field. Early Career and Industry Experience Ankit's career in the hospitality industry began at the Hyatt Regency Chandigarh in September 2015, where he worked in the Food & Beverage Service department. His responsibilities included taking room service orders, managing point-of-sale systems, and setting up banquets for events. This role provided Ankit with hands-on experience in the operational aspects of the hospitality industry. Following his time at the Hyatt Regency, Ankit transitioned into academia, joining Kumaun University Nainital as a teaching personnel in September 2016. He took on multiple responsibilities, including lecturing MBA Tourism students, overseeing practical training, and designing course curricula. This marked the beginning of his journey in education, where he contributed to shaping the next generation of hospitality professionals. Academic Leadership and Teaching Ankit's academic career continued to flourish as he assumed the role of Assistant Professor at SIHMCT & AN Tehri Garhwal in July 2017. He became the head of the Food & Beverage Service department, where he coordinated events, designed course curricula, and managed the department's overall functioning. From February 2018 to April 2022, Ankit served as an Assistant Professor at Shoolini University Solan. Here, he expanded his responsibilities to include training and placement coordination, NAAC coordination for the Hospitality Management department, and handling operations of a hotel with eight rooms. His leadership skills and ability to manage complex tasks were instrumental in the smooth functioning of the university's hospitality department. Contributions to Research and Academia Ankit's passion for research is evident through his significant contributions to academic literature. He has presented research papers at various international conferences, focusing on topics such as ecology, local and regional food in destination marketing, and the influence of technological amenities on hotel guest satisfaction. His research has been published in reputable journals, with manuscripts addressing safety and security measures in hotels, tobacco consumption in India, and the role of Indian spices in Indian history. In addition to his research publications, Ankit has filed 40 patents, copyrights, and utility applications, with several already granted. His commitment to innovation and intellectual property rights underscores his dedication to advancing knowledge in his field. Current Role and Future Endeavors As of July 2023, Ankit is a lecturer at Raja Mangala University of Technology Thanyaburi in Thailand. In this role, he continues to inspire and educate students in the field of hospitality while pursuing his research interests. Ankit's extensive experience in both industry and academia, coupled with his passion for teaching and research, positions him as a key figure in the ongoing development of the hospitality and tourism sector. Ankit Shukla's journey from industry practitioner to esteemed academic is a testament to his dedication, expertise, and unwavering commitment to excellence in hospitality and education.

Publications

AI-Powered English Teaching

Artificial intelligence (AI) is transforming English language education by enabling personalized, adaptive, and efficient learning experiences. By automating routine tasks and...

AI's Role in Language Learning and Communication

With advancements in natural language processing, machine learning, and speech recognition, AI-powered tools like chatbots, virtual tutors, and real-time translation apps make...

The Transformative Power of AI in Business Communication: Enhancing Efficiency, Personalization, and Reach

Business hardly remains unchanged in the age of AI, and business communication is no exception. In this chapter, the authors examine the impact of artificial intelligence on...

Waste Management Recommendations for Mountain Regions

Mountain regions, characterized by their unique ecosystems, challenging terrain, and often remote communities, face distinct waste management challenges. The pristine...

Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age

The advent of digital technology has dramatically changed the way people travel, affecting their information searches, itineraries, decisions and experiences shared on social...

Waste Management Outlook and Future Directions in Rural Touristic Areas

Waste management in rural touristic areas is an increasingly critical issue as these regions face unique challenges due to the influx of visitors and the environmental...

Ethical Responsibilities of Hospitality Providers in Prenatal Tourism and Birthright Citizenship

Hospitality providers in prenatal tourism bear significant ethical responsibilities, particularly regarding birthright citizenship. As more pregnant individuals travel abroad to...

Convergence of AI and Metaverse: Pioneering New Frontiers in Scientific Research

Metaverse, a vivid and dynamic virtual environment, has sparked widespread interest and offers numerous possibilities for technological advancement. The convergence of artificial...

Mountains Under Pressure: Smart Solutions for Overtourism

Mountain destinations worldwide are facing mounting challenges from overtourism, threatening their natural ecosystems, local cultures, and infrastructure. As visitor numbers...

Himachal Pradesh's Changing Rural Tourism Industry: Obstacles to Local Sustainability

Local tourism is crucial to enhancing tourist operations in mountainous (tribal) and rural areas because it incorporates the local population and generates alternate sources of...

AI in the Hospitality and Tourism Industries

Artificial intelligence (AI) technologies are powering transformation throughout the hospitality and tourism industry. This chapter discusses its history, the application, and...

AI Adaptions: Challenges and Strategies for the Hotel and Tourism Industry

Artificial intelligence (AI) is revolutionizing traditional business models in the hospitality and tourism industry by providing new chances to improve efficiency, increase...

Best Practices for the Hotel and Tourism Industry Applying AI

The recent development taking place for AI and technology has brought a huge revolution to the hotel and tourist industries, which has opened new horizons for customer...