Anju Bharti

Dr. Anju Bharti is presently working as an Assistant Professor (Senior) at Maharaja Agrasen Institute of Technology affiliated to Guru Gobind Singh Indraprastha University, Delhi, India from last 12 yrs. She is doctorate in management and has worked extensively in area of cold chain management of frozen food. She has a rich corporate experience of 10 yrs at a leading giant Pharmaceuticals Glaxosmithkline Beecham as a territory manager. Her area of expertise is in the field of Marketing, Consumer Behaviour, Advertising and brand management, Management of International Business, CSR,Human Values and ethics, Industrial management and Environment Science.She has co-authored two books. She has presented papers in various International and National conferences and other forums and published and reviewed papers of reputed journals.

Publications

Servant Leadership and Organizational Discipline: A Qualitative Study
Servant Leadership and Organizational Discipline: A Qualitative Study
Ravinder Jit, Anju Bharti, Urvashi Sharma, P. V. Rajeev. © 2020. 30 pages.
The chapter examines various strategies adopted by servant leaders to ensure discipline in the organization. The study suggests that with their inherent pro-follower orientation...
Creating Benevolent Organisations Through Dynamic Servant Leadership
Creating Benevolent Organisations Through Dynamic Servant Leadership
Anju Bharti, Ravinder Jit. © 2020. 12 pages.
Servant leaders build better organizations and create a more positive world. Their focus is mainly on identifying and meeting the needs of others rather than attempting to...
International Journal of Marketing and Sales Education (IJMSE)
International Journal of Marketing and Sales Education (IJMSE)
Anju Bharti. Est. 2018.
The International Journal of Marketing and Sales Education (IJMSE) is a peer-reviewed publication featuring a diverse portfolio of contributions that advance teaching and...