Anisha Arora

Anisha Arora is a research scholar at Chandigarh University. She is in her second year of the PhD program in marketing at Chandigarh University. Her area of interest includes online marketing and social media marketing. Anisha holds a Master's in Commerce from DAV College Chandigarh. Her most recent research was about retaining sustainable customers through online marketing. The writings were published in Industry 5.0 and Paradigm Shift: Emerging Challenges as a Book Chapter.

Publications

Virtual Reality and Tourism Marketing: Embracing the Power of Social Media for Historical Reconstructions
Virtual Reality and Tourism Marketing: Embracing the Power of Social Media for Historical Reconstructions
Anisha Arora, Prashant Kumar Siddhey. © 2024. 24 pages.
Marketing for historical tourism is being revolutionized by social media and virtual reality, which provide immersive experiences that go beyond conventional boundaries. This...