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About Us

Anisha Arora

Anisha Arora is a research scholar at Chandigarh University. She is in her 2nd year of the PhD program in marketing at Chandigarh University. Her area of interest includes social media marketing. Anisha holds a Master's in commerce from DAV College Chandigarh. Her most recent research was about retaining sustainable customers through online marketing. The writings were published in Industry 5.0 and Paradigm Shift: Emerging Challenges as a Book Chapter.

Publications

Unveiling the Web: A Comprehensive Bibliometric Exploration of Investigating Social Network Sites

Using Scopus as the main database, this chapter provides a thorough bibliometric study of research articles on “Exploring Social Network Sites” from 2007 to 2024. We use...

Exploring Digital Inequalities and Their Social Media Solutions

The relationship between digital inequality and other socioeconomic disparities is still underestimated, even though the field is always changing. This paper challenges social...

Social Media's Impact on Sustainable Tourism Development in India's Mountain Regions

This research paper examines visitor behavior on social media to evaluate how tourism in isolated mountain areas, specifically Kedar Valley in the Himalayas, contributes to...

Wellness and Work: The Essential Guide to Balance for Women Entrepreneurs

This study explores the intersection of gender, entrepreneurship, and work-life balance, particularly in the context of the COVID-19 pandemic. It highlights the unique challenges...

Cultural and Regional Influences on Women Entrepreneurs: A Study of Work-Life Balance

This research paper explores the impact of cultural norms and regional practices on work-life balance among women entrepreneurs, emphasizing how societal expectations influence...

Virtual Reality and Tourism Marketing: Embracing the Power of Social Media for Historical Reconstructions

Marketing for historical tourism is being revolutionized by social media and virtual reality, which provide immersive experiences that go beyond conventional boundaries. This...