Anil Kumar

Anil Kumar is a faculty of Marketing Analytics and Decision Science in the School of Management at BML Munjal University, Gurgaon India. He completed his Ph.D in Management from Indian Institute of Information Technology and Management, Gwalior. He earned his MBA, MSc (Mathematics) from Department of Mathematics (Kurukshetra University, Kurukshetra) and Graduation in Mathematics-Hons from the same University. He also qualified UGC-NET. He published more than 27 research papers/book chapters and also two books in his credit. His research interest includes marketing analytics, multi-criteria decision making, fuzzy multi-criteria decision making, fuzzy optimisation, application of soft-computing and econometrics modelling in marketing, multi-criteria decision making and fuzzy applications in e-commerce and M-commerce.

Publications

Restarting Manufacturing Industries Post Covid-19: A Mind Map-Based Empirical Investigation of the Associated Challenges in Business Continuity
Restarting Manufacturing Industries Post Covid-19: A Mind Map-Based Empirical Investigation of the Associated Challenges in Business Continuity
Sanjiv Narula, Anil Kumar, Harish Puppala, Maheshwar Dwivedy, Surya Prakash, Rajinder Singh, Vishal Talwar. © 2022. 21 pages.
This research aims to identify the critical challenges associated with restarting manufacturing organizations post-coronavirus disease 2019 (COVID-19). The authors conducted an...
Using Functional Link Artificial Neural Network (FLANN) for Bank Credit Risk Assessment
Using Functional Link Artificial Neural Network (FLANN) for Bank Credit Risk Assessment
Saroj Kanta Jena, Maheshwar Dwivedy, Anil Kumar. © 2020. 23 pages.
Credit scoring is the most important and critical component conducted by the credit providers to decide whether to grant a loan to the applicant or not. Therefore credit scoring...
Restarting Manufacturing Industries Post Covid-19: A Mind Map-Based Empirical Investigation of the Associated Challenges in Business Continuity
Restarting Manufacturing Industries Post Covid-19: A Mind Map-Based Empirical Investigation of the Associated Challenges in Business Continuity
Sanjiv Narula, Anil Kumar, Harish Puppala, Maheshwar Dwivedy, Surya Prakash, Rajinder Singh, Vishal Talwar. © 2020. 20 pages.
This research aims to identify the critical challenges associated with restarting manufacturing organizations post-coronavirus disease 2019 (COVID-19). The authors conducted an...
Harnessing Human Capital Analytics for Competitive Advantage
Harnessing Human Capital Analytics for Competitive Advantage
Mohit Yadav, Shrawan Kumar Trivedi, Anil Kumar, Santosh Rangnekar. © 2018. 367 pages.
The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is...
Jio-Bharti Airtel Data War and Strategy
Jio-Bharti Airtel Data War and Strategy
Anil Kumar, Mohan Balaji, Ujjwal Krishna, Mohit Yadav. © 2018. 9 pages.
The chapter examines various viewpoints in regards to Reliance Jio and Bharti Airtel. This includes the entry of Jio in the telecom space along with the difference in the market...
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, Tapan Kumar Panda. © 2017. 428 pages.
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more...
Banking Credit Scoring Assessment Using Predictive K-Nearest Neighbour (PKNN) Classifier
Banking Credit Scoring Assessment Using Predictive K-Nearest Neighbour (PKNN) Classifier
Saroj Kanta Jena, Anil Kumar, Maheshwar Dwivedy. © 2017. 19 pages.
Credit scoring models is a scientific methodology adopted by credit providers to assess the credit worthiness of applicants. The primary objective of such models has been to...
Sustainability and Future Generation Infrastructure on Digital Platform: A Study of Generation Y
Sustainability and Future Generation Infrastructure on Digital Platform: A Study of Generation Y
Anil Kumar, Manoj Kumar Dash. © 2017. 19 pages.
Sustainability of an organization depends of many factors but in the case of digital platform understanding Generation Y properly is one of them because they are responsible for...
Using Functional Link Artificial Neural Network (FLANN) for Bank Credit Risk Assessment
Using Functional Link Artificial Neural Network (FLANN) for Bank Credit Risk Assessment
Saroj Kanta Jena, Maheshwar Dwivedy, Anil Kumar. © 2017. 23 pages.
Credit scoring is the most important and critical component conducted by the credit providers to decide whether to grant a loan to the applicant or not. Therefore credit scoring...
Consumer's Perception and Behavioural Reaction: Qualitative Analysis on Viral Marketing
Consumer's Perception and Behavioural Reaction: Qualitative Analysis on Viral Marketing
Manoj Kumar Dash, Anil Kumar. © 2016. 15 pages.
Progressions in communication innovation have offered ascent to the development of another electronic manifestation of verbal spreading that is Viral Marketing (VM). VM is kind...