Anil Kumar Kashyap

Anil Kumar Kashyap is an associate professor at HPKV Business School of Central University of Himachal Pradesh. Before joining the Central University of Himachal Pradesh, he was Assistant Professor at Dr. Harisingh Gour Vishwavidyala (Central University) Sagar. He has been an assistant professor at the National Institute of Fashion Technology and an academic associate at the Indian Institute of Management, Ahmedabad. He has specialisation in marketing more specifically retail marketing, global marketing, consumer behaviour and social media marketing. He holds a degree of Ph.D. And MBA in Marketing from The University of Lucknow. He did his graduation from Rohilkhand University Bareilly with foreign trade and economics. He has hold various administrative responsibilities including placement coordinator, assistant proctor and warden Boys Hostel. He has been the coordinator for various certificate and diploma programmes including social and digital media marketing, retail management, fashion design and international business and export management. On research front he has published more than 15 research articles in Scopus and web of Science, and UGC care indexed journals. He is working as a mentor for startups and consulted various marketing problems for Tihar Prison and Kamuna Agro Pvt ltd. He has conducted ministry of Rural Development sponsored project to evaluate Sansad Adarsh Gram Yojana and currently working in ICSSR sponsored project. He has attended national and international conferences and delivered talk and lectures in various institutions across the country. He loves to serve society and is a member of Rotary International.

Publications

Virtual Experiences, Real Consequences: How Virtual Reality Transforms Consumer Behavior in E-Commerce
Virtual Experiences, Real Consequences: How Virtual Reality Transforms Consumer Behavior in E-Commerce
Anil Kumar Kashyap, Ity Sahu. © 2023. 9 pages.
According to Business Wire, the e-commerce market in India is expected to reach US$107.3 billion in 2023 and attract more players in online retailing. E-commerce is essentially...