Andreas Masouras

Andreas Masouras is Assistant Professor in Communication and Marketing, Neapolis University Pafos, Cyprus.

Publications

Real-World Tools and Scenarios for Entrepreneurship Exploration
Real-World Tools and Scenarios for Entrepreneurship Exploration
Andreas Masouras, Sofia Anastasiadou, Anastasia Constantelou, Sotiris Apostolopoulos. © 2024. 300 pages.
Entrepreneurship, a dynamic force driving economic growth and innovation, faces multifaceted challenges in today's global landscape. Small firms, vital for economic diversity...
Environmental, Social, and Governance of Businesses and Organizations and the Role of Human Resources
Environmental, Social, and Governance of Businesses and Organizations and the Role of Human Resources
Effrosyni Taraza, Sofia Anastasiadou, Lambrini Seremeti, Andreas Masouras. © 2024. 17 pages.
In this chapter, the role of human resources in the operation of companies and organizations for environmental, social, and governance (ESG) performance is examined. A systematic...
The Necessity of Environmental Ethics in Environmental Education and the Role of Educators
The Necessity of Environmental Ethics in Environmental Education and the Role of Educators
Effrosyni Taraza, Christos Papademetriou, Lambrini Seremati, Andreas Masouras, Sofia D. Anastasiadou. © 2024. 18 pages.
The purpose of the study is to determine the awareness of teachers, at all levels of education, regarding their awareness of environmental ethics. The role of teachers is...
Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner. © 2023. 324 pages.
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for...
Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development
Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development
Andreas Masouras, Christos Papademetriou, Dimitrios Belias, Sofia Anastasiadou. © 2023. 247 pages.
Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to...
Managing Successful and Ethical Organizational Change
Managing Successful and Ethical Organizational Change
Dimitrios Belias, Ioannis Rossidis, Christos Papademetriou, Andreas Masouras, Sofia Anastasiadou. © 2023. 396 pages.
In the face of rapid economic developments, globalization, and technological advancements, organizations must adapt to thrive in an ever-changing landscape. Managing Successful...
Handbook of Research on Future Policies and Strategies for Nation Branding
Handbook of Research on Future Policies and Strategies for Nation Branding
Victoria Pistikou, Andreas Masouras, Marcos Komodromos. © 2021. 383 pages.
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for...
Entrepreneurial Development and Innovation in Family Businesses and SMEs
Entrepreneurial Development and Innovation in Family Businesses and SMEs
Andreas Masouras, Georgios Maris, Androniki Kavoura. © 2020. 312 pages.
Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of...