Andrea Pérez is Bachelor in Business Administration (2006) and she received her PhD from the University of Cantabria (2011). She also has a Master Degree in Sustainability and Corporate Social Responsibility (2013). She is currently Associate Professor at the University of Cantabria (Spain) and she is specialized in strategic marketing, distribution and commercial communication teaching. Her research interests include corporate social responsibility, corporate communications, consumer behaviour and entrepreneurship. She has published papers in international renowned journals such as the International Journal of Hospitality Management, Corporate Social Responsibility and Environmental Management, Psychology and Marketing, European Journal of Marketing or the Journal of Business Ethics, among others. She is author of numerous books and book chapters in CSR and marketing. She has made teaching and research stays at several universities and international centers, such as the Center for Business Ethics (Bentley University, United States), the Center for Business, Organizations and Society (University of Bath, United Kingdom) and the University of Macau (China).