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Ana Reis

Ana Reis has a Bachelor's degree in Management and Administration Secretariat, completed on 20-02-2023. Attendance of the Master's Degree in Marketing and International Business. Specialization Course in Marketing and International Business completed on 26-07-2023. For the last 26 years has been working at Coimbra Business School|ISCAC in Coimbra, Portugal.

Publications

Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior

Neuromarketing, a controversial field that integrates neuroscience and marketing principles, explores the mechanisms that influence consumer behavior. This systematic review...