Ana Pinto Lima

Ana Pinto Lima ( ) is a professor of marketing at the Polytechnic of Porto – Institute of Accounting and Administration (ISCAP). Ph.D. in Marketing Management and researcher at CEOS (Center for Organizational and Social Studies at the Polytechnic of Porto) with work in retail research, digital marketing, branding, and luxury. In the research area, she has published articles in international peer-reviewed journals and regularly participates in international conferences and Erasmus programs. She is currently director of the Digital Marketing Degree and responsible for a professional technical course to improve employability.

Publications

Artificial Intelligence Applied to Digital Marketing
Artificial Intelligence Applied to Digital Marketing
José Eduardo Aleixo, José Luís Reis, Sandrina Francisca Teixeira, Ana Pinto de Lima. © 2024. 52 pages.
In a time when the interest in artificial intelligence (AI) is increasingly gaining prominence, being considered by many as the beginning of the 4th Industrial Revolution, this...
The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period
The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period
Joana Santos, Ana Pinto Lima, Pedro Mendonça Silva. © 2023. 20 pages.
The study aims to understand how pro-responsible e-shopping behaviour proceeded during the COVID-19 pandemic. Structural equation modelling is used in the study. A field survey...
E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z
E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z
Ana Pinto de Lima, Nicolau Almeida Monteiro. © 2022. 20 pages.
The age of market globalisation and on-line presence allows companies to improve their relations with customers as well as to establish more direct communication. The different...
Omni-Channel Challenges and Opportunities for Profitable Customer Relationship
Omni-Channel Challenges and Opportunities for Profitable Customer Relationship
Ana Lima, José Duarte Santos, Israel Anjos. © 2022. 23 pages.
With the market increasingly competitive, the search for new sources of revenue becomes increasingly challenging, especially when promoting new products, services, and providing...
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
Ana Lima, Jorge Pacheco. © 2021. 19 pages.
Digital transformation is leading companies to change their business and adjust the strategies to the new market reality – an era of constant customer connectivity focus on...
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
Ana Lima, Jorge Pacheco. © 2019. 26 pages.
Digital transformation is leading companies to change their business and adjust the strategies to the new market reality – an era of constant customer connectivity focus on...