Ana Pinto de Lima

Ana Lima is Professor in the area of Marketing and Sales at ISCAP, Polytechnic Institute of Porto. Ph.D. in Marketing and researcher at CEOS (Center of Organizational and Social Social and Organizational Studies of Polytechnic of Porto) with research in the areas of retail, digital marketing, consumer behavior, and branding. In the research area, she participates regularly in international conferences and Erasmus programs. She is currently the director of the Master in Digital Marketing and a technical professional course in Sales for International Markets. With experience in the areas of consultancy in Marketing, Sales, and Communication

Publications

Artificial Intelligence Applied to Digital Marketing
Artificial Intelligence Applied to Digital Marketing
José Eduardo Aleixo, José Luís Reis, Sandrina Francisca Teixeira, Ana Pinto de Lima. © 2024. 52 pages.
In a time when the interest in artificial intelligence (AI) is increasingly gaining prominence, being considered by many as the beginning of the 4th Industrial Revolution, this...
The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period
The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping: Post-COVID-19 Period
Joana Santos, Ana Pinto Lima, Pedro Mendonça Silva. © 2023. 20 pages.
The study aims to understand how pro-responsible e-shopping behaviour proceeded during the COVID-19 pandemic. Structural equation modelling is used in the study. A field survey...
E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z
E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z
Ana Pinto de Lima, Nicolau Almeida Monteiro. © 2022. 20 pages.
The age of market globalisation and on-line presence allows companies to improve their relations with customers as well as to establish more direct communication. The different...
Omni-Channel Challenges and Opportunities for Profitable Customer Relationship
Omni-Channel Challenges and Opportunities for Profitable Customer Relationship
Ana Lima, José Duarte Santos, Israel Anjos. © 2022. 23 pages.
With the market increasingly competitive, the search for new sources of revenue becomes increasingly challenging, especially when promoting new products, services, and providing...
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
Ana Lima, Jorge Pacheco. © 2021. 19 pages.
Digital transformation is leading companies to change their business and adjust the strategies to the new market reality – an era of constant customer connectivity focus on...
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
Ana Lima, Jorge Pacheco. © 2019. 26 pages.
Digital transformation is leading companies to change their business and adjust the strategies to the new market reality – an era of constant customer connectivity focus on...