Ana Maria Soares

Ana Maria Soares is an Assistant Professor of Marketing and Strategic Management at the School of Economics and Management, University of Minho, Portugal. She teaches several undergraduate, graduate and doctoral courses in international marketing, strategy, and consumer behavior. She conducts research on consumer behavior and international marketing/strategy. She has published in a variety of international peer-reviewed journals including the International Journal of Consumer Studies, the Journal of Research in Interactive Marketing, the International Journal of Retail and Distribution Management and the Journal of Consumer Marketing.

Publications

The Role of Social Commerce Components on the Consumer Decision-Making Process
The Role of Social Commerce Components on the Consumer Decision-Making Process
Saleh Mohammed Kutabish, Ana Maria Soares. © 2021. 13 pages.
Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to...
Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions
Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions
Ana Maria Soares, José Carlos M. R. Pinho, Teresa Heath, António Alves. © 2021. 17 pages.
This chapter focuses on the navigation experience in ecommerce. The authors address the impact of a number of hedonic dimensions, specifically perceived visual attractiveness...
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Ana Maria Soares, Maher Georges Elmashhara. © 2020. 424 pages.
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide...
Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions
Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions
Ana Maria Soares, José Carlos Pinho, Teresa Heath, António Alves. © 2020. 21 pages.
This chapter focuses on the navigation experience in ecommerce. The authors address the impact of a number of hedonic dimensions, specifically perceived visual attractiveness...
Proposing an Integrative Model for Reshoring Antecedents
Proposing an Integrative Model for Reshoring Antecedents
Joel Pedroso Vaz, Ana Maria Soares, José Carlos M. R. Pinho, Susana Costa e Silva. © 2019. 20 pages.
The economic reasons that dictated offshoring for countries such as China are vanishing. Customers are increasingly demanding and more informed about the origin and methods of...