Ana Filipa Vieira Lopes Joaquim

Ana Filipa Vieira Joaquim has a master’s degree in Master in teaching Economics and Accounting and is marketing graduate. Currently she is pursuing a PhD in Global Studies. A high school teacher by profession and trainer in several entities. She has participated in many conferences, seminars, and lectures, and has authored and co-authored several articles and book chapters. Her main interests are education, management, and politics. Nowadays her study fields are populism, critical thinking and human skills in labour.

Publications

The Effects of Artificial Intelligence (AI) on Marketing
The Effects of Artificial Intelligence (AI) on Marketing
Ana Filipa Vieira Lopes Joaquim. © 2024. 20 pages.
This chapter explores how AI is transforming marketing strategies, customer segmentation, personalized advertising, and customer relationship management (CRM). Additionally, it...
The Impact of Artificial Intelligence on Intergenerational Diversity
The Impact of Artificial Intelligence on Intergenerational Diversity
Ana Filipa Vieira Lopes Joaquim, Paula Cristina Nunes Figueiredo. © 2023. 19 pages.
The internet has become one of the most important commodity products in society. Artificial intelligence (AI) is one of the most discussed topics in human resources. Nowadays...
Positive Leadership and the Quiet Quitting Movement in Organizations
Positive Leadership and the Quiet Quitting Movement in Organizations
Ana Filipa Vieira Lopes Joaquim, Paula Cristina Nunes Figueiredo, Vasco Rafael Costa Silva, Cristina Nogueira da Fonseca. © 2023. 16 pages.
This chapter seeks to highlight the importance of positive leadership in combating the phenomenon of quiet quitting. This phenomenon is not new, but it has gone viral with the...
Entrepreneurship in Teaching: The Teaching of Economics A With the Application of Active Methodologies – Case Study
Entrepreneurship in Teaching: The Teaching of Economics A With the Application of Active Methodologies – Case Study
Ana Filipa Vieira Lopes Joaquim, Paula Cristina Nunes Figueiredo. © 2023. 21 pages.
In Portugal, the teaching-learning process in high school education, in some matters, is “measured” by an external national exam classification. Consequently, many teachers...