Ammar Abdulrahman AlBalushi

Ammar Abdulrahman Al Balushi is the Head of the Faculty of Business Management at Majan University College, Oman. He plays a key role in strategic, financial, and HR decisions, leading the largest faculty and initiating key programmes like BSc Business Analytics with AI and Fintech. His experience spans marketing, tourism development, quality assurance, teaching, and senior management roles in academia and industry. Dr. AlBalushi emphasizes continuous learning and innovation in leadership, aiming to foster a culture of intellectual curiosity and academic excellence.

Publications

AI-Driven Innovation in Higher Education Marketing: An Exploration of Oman's Academic Landscape
AI-Driven Innovation in Higher Education Marketing: An Exploration of Oman's Academic Landscape
Ammar Abdulrahman AlBalushi, Ali Younis Al Bolushi. © 2024. 25 pages.
This book chapter systematically reviews AI's transformative impact on higher education marketing. It further explores the challenges of integrating AI within existing...