Amit Kumar

Amit Kumar holds the position of Associate Professor in the Marketing Area at G.L. Bajaj Institute of Management & Research, Greater Noida. His primary areas of expertise include Service Marketing, Sales and Distribution, and Consumer Behaviour. Dr. Kumar, a Ph.D. holder in Management, has successfully cleared the UGC-NET examination twice, in 2010 and 2011. With over a decade of rich experience in Teaching and Academic Administration, he brings valuable insights to his field. He has presented his research papers in multiple International Conferences and has published various research papers in international journals of repute.

Publications

Driving Customer Experience With Transformational Neuro-Leadership: Redefining the Service-Profit-Chain
Driving Customer Experience With Transformational Neuro-Leadership: Redefining the Service-Profit-Chain
Amit Kumar, Arpana Kumari, Shuchita Singh, Veena Tewari. © 2024. 28 pages.
The service profit chain model (SPC) underscores the well-established correlation between employee and customer attitudes. It posits that engaged and satisfied employees can...