Amina El Idrissi Tissafi

Amina El Idrissi Tissafi is a Doctor of Management Economics and Professor specializing in Marketing at the Higher School of Technology, USMBA. I have participated in numerous conferences as a member of the organizing committee, scientific committee, or as an event leader. I am the author and co-author of dozens of presentations and publications.

Publications

Big Data and Consumer Behavior: A Quantitative Study Among Moroccan Internet Users
Big Data and Consumer Behavior: A Quantitative Study Among Moroccan Internet Users
Youssra Lazrak, Ouijdane Amrani, Amina El Idrissi Tissafi. © 2024. 18 pages.
This study investigates the impact of big data on online consumer satisfaction and purchasing behavior within the Moroccan context, addressing the gap in understanding its...