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About Us

Alvaro Díaz Casquero

Alvaro Díaz Casquero is a Graduate in Business Sciences, Marketing and Market Research, and a postgraduate degree in Digital Marketing, a role as a lecturer in the Department of Economics and Business Administration at the University of Malaga has been held since 2016.

Publications

Virtual Influencers: The Irruption of Artificial Intelligence in Digital Influencers

The digital revolution has fueled the rise of influencers who shape opinions and behaviors online. However, the arrival of virtual influencers, avatars generated by artificial...

Digital Influencers and the Restaurant Sector

This chapter delves into digital influencers' influential role in reshaping restaurant industry communication, dissecting their evolution, categorizing types, and their...