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About Us

Altynay Amankeldi

AltynayAmankeldi is a business disciplines researcher from the School of Business of the Kazakh-British Technical University of Kazakhstan. Ms. Altynay's research interests are marketing, marketing research, consumer behavioral studies, entrepreneurship, small business management, and innovation management.

Publications

Factors Influencing the Buying Behavior of Kazakhstan Women Cosmetics Consumers: The Role of Computational Marketing

This research-based chapter examines the factors influencing (cultural, social, personal, and psychological) the buying behavior of Kazakh women in purchasing cosmetics and the...