Alhassan Seidu

Alhassan Seidu is a lecturer at Tamale Technical University, Tamale, Ghana. His current research interests include social media marketing, branding, political marketing, hospitality and tourism and service marketing . Alhassan has published in a reputable journal journals like emerald Alhassan holds MPhil in Marketing, MBA in Management, Bachelor of Technology in Management and HND in Accounting.

Publications

Future of Customer Engagement Through Marketing Intelligence
Future of Customer Engagement Through Marketing Intelligence
Majeed Mohammed, Jonas Yomboi, Alhassan Fataw, Alhassan Seidu. © 2024. 14 pages.
The industrial industry is increasingly recognising the significance of Industry 4.0 (I4) technological advances due to their ability to deliver several advantages, including...