Alexandra Leandro

Alexandra Leandro is, since 2002, a professor in the area of Communication Sciences, Media and Organizations, at the School of Education of the Polytechnic Institute of Coimbra. She usually teaches curricular units of Marketing, Communication and Advertising. She is currently coordinator of the Postgraduate Program in Strategic Communication for Municipalities (ESE-IPC). Teaching comes after some years in Marketing departments of Portuguese companies. Graduated in Social Communication, Advertising branch, by U. Minho, in 1998. Postgraduate in Communication Law from the Faculty of Law of the U. Coimbra, with an MBA in Marketing from Porto Business School and a Master in Business Management from the U. Porto. In 2017, she obtained her PhD in Communication Sciences from U. Minho, with her dissertation on the Communication of socially responsible organizations. orcid.org/0000-0002-9166-1925

Publications

Exploring the Relationship Between CRM Tools, AI, and Big Data: A Systematic Review
Exploring the Relationship Between CRM Tools, AI, and Big Data: A Systematic Review
Mariana Carapêto Tavares, Inês de Jesus Anastácio, Alexandra Leandro, Lara Mendes Bacalhau, Bruno Barbosa Sousa. © 2024. 15 pages.
In an increasingly digital and competitive world, CRM, Social CRM, AI and Big Data have become true allies for organizations that want to stand out. These technologies not only...
Is Internal Communication a “Bet on the Right Horse” on the Path for Promoting Employees' Eco-Friendly Behavior?: The Mediator Role of Organizational Green Culture
Is Internal Communication a “Bet on the Right Horse” on the Path for Promoting Employees' Eco-Friendly Behavior?: The Mediator Role of Organizational Green Culture
Alexandra Leandro, Daniel Gomes, Neuza Ribeiro, Eduardo Ortega, Gabriela Pedro Gomes. © 2023. 16 pages.
Sustainable Development Goals' (SDGs) orientations consist of a key developmental area for contemporary organizations. The commitment towards the development of internal...