Ajitha Savarimuthu

Ajitha Savarimuthu is an enthusiastic and a motivated person with 13 + year of experience in academics and industry. A certified NLP practitioner, computer science engineer cum management professor specialized in Psychology currently working as an Associate Professor in Acharya Bangalore B School, Bangalore handling Management and Analytics subjects. Has been the resource person for various invited lectures and resource person for several FDP’s and Webinars for both academic institutions and corporates. Published various papers in journals and presented numerous papers in conferences. Have written a book on Short Cases in Entrepreneurial Marketing. Was an adjunct Faculty in Learners Education, Sharjah, UAE teaching for Swiss School of management. A soft skills trainer and conducts workshop for students on Behavioural training and personality branding.

Publications

Internet of Things and Its Relevance to Digital Marketing
Shouvik Sanyal, Kalimuthu M., Thangaraja Arumugam, Aruna R., Balaji J., Ajitha Savarimuthu, Chandan Chavadi, Dhanabalan Thangam, Sendhilkumar Manoharan, Shasikala Patil. © 2023. 17 pages.
The internet of things characterizes a unified structure of internet-supported objects that can gather and send data through a wireless network with no intervention of humans. By...