Ajit Bansal

Ajit Bansal is a Professor and Program Head (Sports Management) at Chitkara Business School, Chitkara University, Punjab, India, responsible for mentoring and administering courses since 2018. He was awarded a doctorate by HPU Shimla in 2011, and he has master's degrees in management and commerce. He has over 25 years of experience working with various reputed industries and educational institutions like Graphic Era University, Dehradun, Shoolini University Solan, MAU, Solan, etc., imparting management education in India. His research interests are in the fields of Corporate Finance, Taxation, Cultural Tourism, and Microfinance. He has published various research papers in reputed journals and participated in conferences/seminars on critical issues relating to management.

Publications

Entrepreneurship in the World of Metaverse: Opportunities and Challenges
Entrepreneurship in the World of Metaverse: Opportunities and Challenges
Vandana Gupta, Sumit Agarwal, Ajit Bansal. © 2024. 19 pages.
In this developing digital age, the basis of this study would be the digital and virtual worlds. The maturity of technologies including extended reality, human-computer...
Optimizing the Effects of Neuroleadership During Organizational Transition
Optimizing the Effects of Neuroleadership During Organizational Transition
Ajit Bansal, Subodh Saluja, Anu Bansal, Sandhir Sharma, Manish Kumar. © 2024. 11 pages.
Managers and other leaders have a responsibility to facilitate the adjustments that are required to improve workplace happiness and productivity in the months following the...
Applications of Artificial Intelligence in Marketing
Applications of Artificial Intelligence in Marketing
Ajit Bansal, Anu Bansal, Manish Kumar, Sonia Bajwa. © 2024. 14 pages.
How artificial intelligence (AI) develops has changed the character of today's corporate setting. Artificial intelligence is very useful in the marketing industry since it...
How Stress Management and Building Resilience Create Effective Leadership
How Stress Management and Building Resilience Create Effective Leadership
Subodh Saluja, Ajay Bhatia, Ajit Bansal, Rahul Hakhu. © 2024. 19 pages.
This chapter delves into how leaders who are resilient and are able to manage stress better are able to perform well. Stress is inevitable and emerges from the obligation of...
How Is Metaverse Impacting Consumers' Behaviour?
How Is Metaverse Impacting Consumers' Behaviour?
Sumit Agarwal, Vandana Gupta, Neha Varma, Ajit Bansal. © 2024. 16 pages.
There has been huge industry buzz and excitement for the metaverse. Metaverse is considered as a hyper-connected digital universe fundamentally changing business practices...
Prospects and Difficulties for the Industry 4.0 Era in the Realm of the Metaverse
Prospects and Difficulties for the Industry 4.0 Era in the Realm of the Metaverse
Ajit Bansal, Anu Bansal. © 2024. 11 pages.
When artificial and actual reality intersect, an interconnected digital shared environment known as the “Metaverse” is generated. In other words, it's a virtual world where...
Normative Concerns in Neuromarketing
Normative Concerns in Neuromarketing
Ajit Bansal, Rajni Bansal, Anu Bansal, Manish Kumar, Pankaj Kumar. © 2023. 10 pages.
A relatively new emerging research field called neuromarketing bridges the conventional gaps between neuroscience, neuroeconomics, and marketing research. An emerging area called...
Digital Marketing in the Metaverse: Beginning of a New Era in Product Promotion
Digital Marketing in the Metaverse: Beginning of a New Era in Product Promotion
Ajay Sharma, Ajit Bansal. © 2023. 13 pages.
Companies are targeting the metaverse to reach new generations. It allows marketers to create a virtual and augmented reality world to promote their brands and products. Digital...
An Experimental Investigation of Customer Engagement in Indian Retail Banking
An Experimental Investigation of Customer Engagement in Indian Retail Banking
Ajit Bansal, Sanjeev Kumar, Amar Johri, Sushil Kalra, Sumit Agarwal, Ajay Kumar Sharma. © 2022. 12 pages.
Customer engagement (CE) with brands has come to hold a major place in brand management research and practice in recent years, since it has been shown to result in increased firm...