Ajay Sharma

Ajay Sharma is a Professor of Marketing at Graphic Era Hill University. He has over twenty years of teaching and research experience. He has presented and published more than fifteen papers in journals and conferences of repute, and also Published a book on marketing management. Two candidates have been awarded Ph.D. in Business Administration and four students and perusing Ph.D. under his supervision. His research areas of interest are Consumer Behaviour, Supply Chain Management, Economics, and Entrepreneurship.

Publications

Digital Marketing in the Metaverse: Beginning of a New Era in Product Promotion
Digital Marketing in the Metaverse: Beginning of a New Era in Product Promotion
Ajay Sharma, Ajit Bansal. © 2023. 13 pages.
Companies are targeting the metaverse to reach new generations. It allows marketers to create a virtual and augmented reality world to promote their brands and products. Digital...