Ajay Chandel

Ajay Chandel is working as an Associate Professor at Mittal School of Business, Lovely Professional University, Punjab. He has 14 years of teaching and research experience. He has published papers in SCOPUS, WOS, and UGC listed Journals in areas like Social Media Marketing, E-Commerce, and Consumer Behaviour. He has published cases on SMEs and Social Entrepreneurship in The Case Centre, UK. He also reviews The Case Journal, Emerald Group Publishing, and International Journal of Business and Globalisation, Inderscience. He has authored and developed MOOCs on Tourism and Hospitality Marketing under Epg-Pathshala- A gateway to all postgraduate courses (a UGC-MHRD project under its National Mission on Education Through ICT (NME-ICT).

Publications

The Influence of Entrepreneurial Orientation on Supply Chain Carbon Footprint Reduction
The Influence of Entrepreneurial Orientation on Supply Chain Carbon Footprint Reduction
Shubham Kumar, Ajay Chandel, Shashank Mittal. © 2025. 30 pages.
This article explores the influence of Entrepreneurial Orientation (EO) on supply chain carbon footprint reduction, examining how innovative and proactive approaches drive...
Overcoming Barriers to Circular Supply Chain Entrepreneurship
Overcoming Barriers to Circular Supply Chain Entrepreneurship
Shashank Mittal, Ajay Singh Chandel, Shubham Kumar. © 2025. 38 pages.
This chapter explores the transition to circular supply chain entrepreneurship, highlighting its significance in achieving sustainability and economic resilience. By shifting...
Entrepreneurial Orientation and Supply Chain Resource Recovery
Entrepreneurial Orientation and Supply Chain Resource Recovery
Anita Sahoo, Ajay Chandel, Shashank Mittal, Shubham Kumar. © 2025. 36 pages.
This chapter examines the role of Entrepreneurial Orientation (EO) in enhancing Supply Chain Resource Recovery (SCRR). It explores how EO's dimensions—innovativeness...
Entrepreneurial Orientation and Supply Chain Collaboration: Unraveling the Role of EO in Strengthening Interorganizational Networks
Entrepreneurial Orientation and Supply Chain Collaboration: Unraveling the Role of EO in Strengthening Interorganizational Networks
Vartika Dadhich, Xuan-Hoa Nghiem Nghiem, Ajay Chandel, Mohit Yadav. © 2025. 30 pages.
This chapter explores the role of Entrepreneurial Orientation (EO) in strengthening supply chain collaboration and interorganizational networks. EO, encompassing innovativeness...
Sustainability and Knowledge Management in Entrepreneurial Supply Chains: Role of Knowledge Management in Driving Sustainable Practices Within Entrepreneurial Supply Chains
Sustainability and Knowledge Management in Entrepreneurial Supply Chains: Role of Knowledge Management in Driving Sustainable Practices Within Entrepreneurial Supply Chains
Thi Minh Ngoc Luu, Biswajita Das, Saroj Kanta Biswal, Mohit Yadav, Ajay Chandel. © 2025. 30 pages.
Integrating knowledge management (KM) with sustainability in entrepreneurial supply chains is crucial for enhancing operational efficiency and achieving long-term success. This...
EO and Supply Chain Talent Management: Exploring How EO Influences the Development and Retention of Supply Chain Talent
EO and Supply Chain Talent Management: Exploring How EO Influences the Development and Retention of Supply Chain Talent
Vartika Dadhich, Mohit Yadav, Ajay Chandel, Xuan-Hoa Nghiem Nghiem, Priya Gaur. © 2025. 28 pages.
This paper examines the impact of Entrepreneurial Orientation (EO) on the development and retention of supply chain talent within global organizations. By analyzing how EO...
Science Mapping of
Science Mapping of "Artificial Intelligence in Education" Literature Landscape: A Bibliometric and Content Analysis Discourse
Ajay Chandel, Anjali Sharma, Abbineni Praveen Chowdary, Shefali Saluja. © 2024. 21 pages.
Educational methods are being transformed by AI-powered systems that enable independent study, tailored instruction, and the gaining of varied disciplines. On the other hand...
Unveiling the Transformative Landscape: A Bibliometric Exploration of AI Integration in Healthcare
Unveiling the Transformative Landscape: A Bibliometric Exploration of AI Integration in Healthcare
Ajay Chandel, Krishan Gopal, Anurag Pahuja, Varun Nayyar. © 2024. 18 pages.
This study uses bibliometric analysis to investigate the methods, thematic insights, and revolutionary possibilities of AI integration in healthcare. It provides insights into...
Segment of One Marketing and Consumer Behaviour: A Study on Best Business Practices
Segment of One Marketing and Consumer Behaviour: A Study on Best Business Practices
Jasneet Kaur, Jyoti Verma, Ajay Chandel. © 2023. 22 pages.
The 'Segment of One' marketing describes tracking the task and preferences of a solitary possible customer then customizing items or advertisements for that individual...
Artificial Intelligence and Value Creation at the Crossroads of Industry 5.0: A Bibliometric and Content Analysis Discourse
Artificial Intelligence and Value Creation at the Crossroads of Industry 5.0: A Bibliometric and Content Analysis Discourse
Ajay Chandel, Rahul Sharma. © 2023. 21 pages.
Today, businesses are evolving in an extremely competitive market. As we enter Industry 5.0, modern firms' dynamic business processes need a technological boost to enable...
Demystifying Neuromarketing: A Bibliometric Analysis Using VOSviewer
Demystifying Neuromarketing: A Bibliometric Analysis Using VOSviewer
Ajay Chandel, Tejbir Kaur. © 2022. 28 pages.
This study tries to decipher the role of neuromarketing in the myriad fields of business employing in-depth review of literature. This work thus proposes abundant acumens into...