Ahmed Rageh Ismail

Ahmed Rageh Ismail is an Associate Professor of Marketing and Management at Arab Open University – Egypt Branch. He started him academic career in 2002 where he worked as a teaching assistant at the school of management in Cairo University. He received his PhD in management studies (marketing) from the Brunel Business School (BBS)- Brunel University – West London – United Kingdom in 2010. He worked in many universities around the world, such as London School of Economics, Curtin University, Egypt-Japan University of Science and Technology (EJUST). Among the administrative positions he held was Head of Marketing Department at School of Business – Curtin University – Miri Campus, The Director of MBA program at (EJUST) and currently he is the director of Master of Business Management (MBM) program at OYAGSB – UUMKL. the His main research and teaching interests fall into areas such as innovation and entrepreneurship, cross-cultural marketing, consumer psychology, value and ethics. He has published in top tier journals such as International Journal of Entrepreneurial Behavior and Research, the Qualitative Marketing Research: An International Journal, Asia-Pacific Journal of Marketing and Logistics, Young Consumers amongst others. Similarly, he contributed to books with many co-authors around the globe. Ahmed’s work is globally recognized by scholars; therefore, he serves as a peer reviewer in different marketing and management journals. Ahmed Rageh can be contacted at a.rageh@rocketmail.com

Publications

The Love for In-Store Shopping: Decoding Store Brand Personality and Image as Predictors
The Love for In-Store Shopping: Decoding Store Brand Personality and Image as Predictors
Ahmed Rageh Ismail, Nermeen Z. Khedr. © 2024. 17 pages.
In the midst of e-commerce dominance, this chapter delves into the enduring allure of in-store shopping, examining the factors that sustain its relevance. Focusing on the...